The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Doctors vetting a medical marketing agency for their healthcare practice need to ask the right questions – and know the right answers. The leader in healthcare marketing, Vanguard Communications, shows you how.
Finding the right healthcare digital marketing agency that fits your medical practice is not easy. Here’s what to look for and beware of.
Vanguard Communications’ recent research correlates COVID-19 mortality and online reviews of doctors, giving reason to accept patients’ online reviews of doctors as legitimate.
Patients do their own research on providers and make their own choices when choosing a doctor. Branding helps influence that choice.
Case study shows how Vanguard’s content and digital marketing program, not advertising, significantly increased patient volume at a university urogynecology practice.
Vanguard’s fee e-book explains how to get your physician partners’ buy-in to bring in medical marketers – and lots of new patients.
Patient demand is booming for doctor videos. As natural explainers, doctors should embrace video marketing on their practice websites and social media channels to attract new patients and educate existing ones.
Medical website optimization will help patients find your practice when searching for health information related to your specialty.
In this MedPage Today video, CEO Ron King illustrates how smartphones help physicians retain patients with video, social media, even phone calls.
Medscape reporter Batya Swift Yasgur, MA, LSW talks to physicians and Vanguard’s CEO about the new ways to tackle negative doctor reviews online.