Branding for a Medical Practice
A medical practice needs a brand just as any other type of business. Doctors should pinpoint their differentiators to build a brand that attracts patients
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Doctors: Three Tips For Creating a Blog
Doctors are educators as well as healers. Creating a blog not only teaches but attracts new patients who are already online searching about your specialty, symptoms and treatments.
When Is Advertising for a Specialty Medical Practice a Good Idea?
Beware the sirens of medical practice advertising, it could lead to a financial waste. So when is advertising a good idea for a specialty medical practice?
Lincoln’s Lessons for Doctor Blogs: Concise Writing
Concise writing is essential for doctor blogs. Discuss something people want to know about and deliver your message with poetic brevity.
Get Wired or Get Retired: The Digital Gap in Medicine
Soon doctors will have to close the digital gap in medicine and get wired or get retired. Competition will guarantee it.
Doctor & Pay-Per-Click Advertising Truths
For millions of Americans picking a doctor these days starts not with a search for a healthcare provider but a search for healthcare information.
Managing Online Patient Reviews
If your practice has not gotten a bad review on a rate-your-doctor website, it’s in a shrinking minority. Medical practices need help managing online patient reviews on sites like Yelp, RateMDs and Vitals.
Does Your Website Size Matter?
In the melee of sweeping reform in America’s health care, let us now turn our attention to a question of gargantuan importance: Is a bigger website necessarily a better website?
Skilled Physicians vs. Top Computers: What Technology Means for Healthcare
The computer may best humans in trivia, but in medicine, computers still can’t beat the observations and instincts of a skilled physician.
What Is Good Writing for Healthcare?
Good writing for healthcare audiences is about crafting simple messages that patients can understand, not fancy narrative prose.