A Doctor’s Two Most Important Body Parts–for Patient Satisfaction
Ron Harman King discusses how doctors can increase patient satisfaction in a few easy steps, focusing on their eyes and, yes, butts. Watch the video.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Trump Is Right: Google Search Is Biased
Ron Harman King of Vanguard discusses the truth behind Donald Trump’s tweet about Google’s bias with MedPageToday.com. Watch the video here.
WWDD (What Would Disney Do) about Medical Customer Service?
Learn how to implement customer service strategies to make your medical customers – patients – feel as special as the employees at Disney make their guests feel.
PR 101: How Physicians Can Earn Media Attention
Dr. Neil Baum, aka Dr. Whiz, is a successful urologist from New Orleans, LA. In this video, Dr. Baum discusses how to create and maintain relationships with local media and in turn, get placements that will increase the number of new patients at a medical practice.
The Magic of Medicine
Dr. Neil Baum, aka Dr. Whiz, is a New Orleans urologist with a love for magic. In 2018 he joined the Vanguard Communications team in the role of Medical Advisor. In this video he shares how magic and medicine go hand in hand and how seemingly small things can work together to add up to happy patients.
The Four Commandments of Confronting Bad PR
Ron Harman King spent more than three decades working in and with the mainstream media in public healthcare communications. In this edition of “The Wired Practice,” the self-proclaimed “grizzled, battle-tested veteran of bad press” offers insight, in the form of four commandments.
Fail to Plan, Plan to Fail – Preparing a Marketing Plan for Your Practice
A marketing plan or strategy is vital to the growth of any business, especially a medical practice. In this blog, Dr. Neil Baum, private practice owner of 40 years and healthcare marketing expert, outlines the steps to developing a marketing plan, either on your own or with the help of a marketing professional.
Want to Improve the Patient Experience? Fix the Office Phone
Vanguard Communicationss social media research found that 53% of online healthcare complaints were about poor communications, particularly phone communications. The good news is that it’s not that hard to fix.
All the Wrong Things to Say to Patients – In One Direct Mail Postcard
What sets apart your postcard above all the dry cleaners and Bed Bath & Beyond coupons. Ron Harman King of Vanguard Communications discusses the do’s and don’ts of direct mail marketing campaigns for healthcare. Pro tip: Don’t hint that small scratch can lead to an amputation on a small postcard.
Why Doctors Should Embrace Medical Marketing
A medical practice is a business, and it’s not a sin for doctors to think of their patients as consumers. Vanguard’s Medical Advisor Dr. Neil Baum, retired physician practice owner for over 40 years, explains why medical marketing is vital these days for doctors.